Join the future of perfumery with the Scent Creator.
Find us exclusively at Selfridges, London.
Lower Ground Floor - Smartech
The Scent Creator is a revolutionary device that offers you the possibility of elaborating completely personalised fragrances in minutes.
Thanks to its innovative technology, you can design fragrances that suit your mood or awaken sensations never before experienced when you give them as gifts.
Creating your own perfumes is simple and fun!
Your smartphone becomes the tool to visualise and create your own fragrances by blending bases and accords. By using The Alchemist Atelier app, you can discover cherished ingredients and all their possible combinations.
The canvas where you sketch out your fragrance
Bases are balanced formulas that will allow your fragrances to develop perfectly over time, from the first impression of the top notes, passing through the ‘heart’ notes, and finally to the long-lasting base notes.
The secret of a unique creation
The accords are less complex compositions than the bases and present a purer principal ingredient. They are used to accentuate a scent’s specific olfactory aspect, emphasizing the top note, heart or base note.
Now it is your turn to create!
We want to show you first hand how simple and fun is creating your own perfume. Please select through the smartphone placed next to the Scent Creator 1 or 2 bases and 3 or 4 accords to create your own fragrance. In this corner, is available for you to try 12 out of the 34 scents from our Scent Library to discover how the Scent Creator works.
The Scent Creator comes in Shiny Black or White Matte. Which one fits you best?
Shiny Black with Dark Teak Cover
An elegant design that emanates sophistication thanks to its dark teak cover.
RSP: 429.00 GBP
White Matte with Oak Cover
A modern and contemporary combination of materials thanks to its natural oak cover.
RSP: 429.00 GBP
Also included in the Scent Creator Kit:
Apart from the Discovery Kit with 34 scent samples and the Starting Kit with reusable bottles; the Scent Creator Kit also includes a 90min Online Workshop with a perfumer and unlimited private consultations with our perfumers.
Choose your set of Scent Cartridges to get started.
Either to start with the basics or to make the most out of your Scent Creator, there is the perfect Set of Scent Cartridges for you.
The Essential Six
The Essential Six is the perfect initiation kit to explore the art of perfume creation from home with the Scent Creator. It includes three bases (Fresh Wood, Mysterious Oriental, and Exotic Floral) and three accords (Marine Breeze, Bergamot Citrus, and Soft Musk).
This kit covers the predominant olfactory families to create your first perfumes and fall in love with the art of perfume making.
RSP: 96.00 GBP
The Master Eighteen
The Master Eighteen is the perfect option for those who want to fully dive into the art of perfume creation, and blend from home with the Scent Creator. It includes seven bases (Green Citrus, Fresh Aromatic, Blooming Floral, Exotic Floral, Fresh Wood, Creamy Wood, and Mysterious Oriental) and eleven accords (Bergamot Citrus, Cut Grass Green, Fresh Spicy, Marine Breeze, Orange Blossom Floral, Jasmine Floral, Cedarwood, Sandalwood, Oriental Vanilla, Sensual Leather, and Soft Musk).
RSP: 298.00 GBP
Indulge yourself with an exquisite accessory!
The Small Bottle Holder is an elegant custom-made wooden holder in which you can place up to three bottles of 5 or 20ml. This exquisite accessory is produced by hand with the finest finishes and will help you organise and display your personalised creations. This bottle holder becomes the perfect complement to the unique perfumes you create in your home.
RSP: 27 GBP
Do you want more? Keep exploring and discover our full range of 34 scents online.
The Essential Six and The Master Eighteen are the perfect sets to get started in the art of perfume making at home. Once you get familiar with the blending of these scents, we recommend you to choose your scents individually on our website and keep building your own Scent Library.
The Discovery Kit included with the purchase of the Scent Creator consists of samples of each one of them so choosing will be easy!