We created The Alchemist Atelier because we believe in bringing the world of fragrance to the people, letting those who have loved it from afar get hands-on. We believe in the power of fragrance to create memories and evoke emotions. We want to awaken people’s senses through the fragrances that they themselves have created.

We are all creators

Creativity is human nature. Every one of us possesses unique thoughts and a powerful imagination from which we can bring entirely new innovations into existence. At The Alchemist Atelier, we believe that anyone, anywhere, can create a personal fragrance as unique as they are. The possibilities are endless – and that’s what excites us.

Together is better

Collaboration feeds creativity. Our philosophy of sharing and co-creation means that the world of The Alchemist Atelier is always evolving. We’re not just enabling people to create unique fragrances; we’re creating a community that nurtures conversations, interactions and discoveries. Together, we really do learn something new every day.

Never stop exploring

We celebrate the curious, and champion the explorers. We take the road less travelled, and we can’t wait to see where it takes us.

Strive for perfection

Quality underpins everything we do. We know that our customers seek out the most premium products, and we are dedicated to giving them the best. First we create – then we craft. We see fragrance as an art form that is always evolving. So we refine our skills and keep improving. Striving is our way of working.

What we set out to achieve

A world where every perfume lover can be a perfume creator, where they can collaborate with a community of like-minded people and experience fragrance like never before.

We want to transform the way fragrance is made – to put it in the hands of the people, to learn from each other every step of the way and make new discoveries together.