Welcome to the first session!
The past, present and future of perfumery
To understand the present and shape the future, we need to know the past. Perfumery has an exceptional history, From its inception in Ancient Egypt to the use of technology to customise perfumes. Throughout the session, you will learn about the past, present and future of perfumery.
The key elements of the session
Thank you all for having watched this session, We hope you have learned a few things concerning the past, present and future of perfumery.
Below we have listed the key elements we learned about during the session:
The origins in Ancient Egypt
The word perfume comes from the Latin word "per fumum", meaning "through smoke".
The art of perfumery began in Ancient Egypt, and "through smoke" refers to the Egyptian priests who used to burn incense to invoke the Gods. Fragrance at that time had a religious and sacred purpose.
The "Cult of the body" in Ancient Rome
During Ancient Rome, fragrance became part of everyday life.
Plants and herbs were seen as divine. In Rome, the very well known "Cult of the Body" was fundamental to Romans, and indeed, they started using more and more essential oils in the thermal baths.
Middle Age & the "Great Plague"
During the "Great Plague", people were terrified of water, as when washing oneself, the water would open your pores and people were frightened to catch any sicknesses. So fragrance had a vital role to play, as we thought the good and strong scents would protect us.
Perfume and Royalty
Some said that Catherine De Medicis, wife of King Henri II, is the one who introduced perfume as a fashion in France. Back then, perfumes were just used to hide unwanted odours.
The XVIIth century was the time when the perfume business boomed in France. During the XVIIIth century, Versailles was seen as the "Perfumed Court", as everything was fragranced: the fountains in the courtyards, objects, ornaments, even the dogs!
The birth of commercial perfumery
The XXth Century was the beginning of the first commercial perfumes, such as the mythical "Chanel No.5" in 1921 made especially for Gabrielle Chanel, celebrating its 100th anniversary this year. It is probably nowadays the most famous and most sold perfume in the world.
The future of perfumery
The combination of perfume expertise and innovative technology opens a world of possibilities for perfume customisation. Here at The Alchemist Atelier, we are proud pioneers opening a new chapter of perfume history. Thanks to an intuitive mobile app, an innovative device called "Scent Creator", and access to top-quality ingredients, The Alchemist Atelier allows any perfume lover to create fully customised perfumes easily and intuitively.
Get ready for Session 2: The Olfactory Families
In the next session, we will explore the different olfactory families and the diversity of ingredients used in perfumery.
To prepare yourself for the session, we have an easy task for you! We invite you to think about which are your three favourite ingredients in perfumery.
Watch now a preview of Session 2: