Evoking Summer Destinations

The sense of smell has the fascinating ability to immediately transport us to scenes from the past, even allowing us to evoke - with surprising realism - memories from our childhood.

August 04, 2020

The sense of smell has the fascinating ability to immediately transport us to scenes from the past, even allowing us to evoke – with surprising realism – memories from our childhood.  

This evocative power generated by some smells and flavors, which many neurologists are still poring over to this day, was masterfully described by the French novelist Marcel Proust. In his work In Search of Lost Time, one of his characters was lifted out of his state of sadness—as if by magic—upon tasting a madeleine cookie bathed in tea. This sweet morsel—the most famous madeleine in the history of literature—worked the miracle of changing the character's mood in a matter of mere seconds, transporting him back to the summers of his childhood in Combray, a small town in northern France. 

 

 

Similarly, perfumery can also transport us to just about anywhere. And although we are much more accustomed to traveling with our eyes (the stimulus receptor that we depend on most when there is a change in our surroundings), there is no doubt that smells also play a key role in storing our memories of the natural landscapes, towns, and cities that we visit.

While there is still some resistance to discovering the world with our other senses, some projects are delving deep into the exploration of both urban and natural landscapes through smell and scent. All you have to do is turn to the smell walks of British artist Kate McLean, who is also known for her evocative smell maps, with which she seeks to map the world through smellscapes. In a similar vein, the Japanese initiative of declaring a hundred enclaves throughout the country as sites of special olfactory interest is also quite intriguing.

At this point, we can't think of a better creative hobby for this summer than the Scent Creator (and, of course, The Alchemist Atelier’s select scent library) to design perfumes from home that will take you anywhere on this earth in just a few seconds. Shall we start the journey?

 


 

 

 

¨ (...) smells play a key role in storing our memories of the natural landscapes, towns, and cities that we visit ¨

 

 

 

 

 

For starters, how about a tour of the Greek islands with Marine Breeze? The iodine, salinity, and even the dried seaweed present in this accord recreate the freshness of the Mediterranean breeze and will send you right to the whitewashed streets, blue-domed houses, and seas of Santorini itself. 

And speaking of white alleyways, why not venture into the beautiful and labyrinth-like Granada neighborhood of Albaicín with Blooming Floral? This base will allow you to emulate the pleasant scent of jasmine that emanates from the courtyards of the cármenes, beautiful houses typical of this Andalusian town that never tire of gazing into the eyes of the Alhambra. 

 

 

 

From Andalusia, we leave for Marrakech to visit its souk, another labyrinth in which the mountains of spices make up a truly evocative visual and olfactory scene. On this occasion, we use Fresh Spicy, an inspiring accord dominated by pepper with cardamom and cedar wood. 

Next we cross the ocean to relax on Copacabana Beach with Exotic Floral, a base in which the scent of tuberose and gardenias melts with coconut, lending this scent a sun-drenched effect. The Atlantic, the sands of this mythical beach, and the rhythm of a city in constant movement. . . What more could you ask for?

 

 

 

 

¨ (...) why not venture into the beautiful and labyrinth-like Granada neighborhood of Albaicín with Blooming Floral? This base will allow you to emulate the pleasant scent of jasmine that emanates from the courtyards of the cármenes (...) ¨

 

 

And our journey comes to an end with none other than our Relaxing Aromatic, a fresh base that immerses us in the lavender fields of Provence, France, a few kilometers from Grasse (birthplace of the best perfumers in the world), and let’s us sink into the embrace of one of the most beautiful and relaxing landscapes ever to exist.

 

Not surprisingly, each city, each neighborhood, and even each street has its own smell. What's more, each traveler generates an absolutely unique olfactory memory of the places he or she visits. Fortunately, the possibilities of customization that the Scent Creator offers will allow you to endow your fragrances with extremely subtle nuances to emulate the summer destination you crave, just as it was left etched in your memory. 

 

Uncover the magic of perfumery and start traveling the world through fully customized fragrances!